Analysis Of Observable And Emerging Marketing Initiatives Among Street Food Vendors

This study aims to thoroughly evaluate a diverse range of observable marketing strategies employed by street food vendors, encompassing techniques for product promotion, persuasion strategies, and engagement with customers within the realm vending. By conducting an exhaustive assessment these initiatives, research strives provide valuable insights into effective methods capable augmenting sustainability vendors. Furthermore, seeks contribute broader comprehension informal economies identifying both successful practices challenges encountered this context initiatives. Employing combination qualitative methodology in-depth interviews patrons vendors themselves, investigation delve underlying motives impacts strategies. Adopting exploratory approach, employs narrative data collected from actively engaged participants via based on initiatives among Through application coding thematic analysis techniques, uncovers trends patterns vendors' endeavors. The sample encompasses 10 meticulously chosen offer well-rounded representation perspectives.